Marketing in a digital world

In today’s digitally connected world, how many of you take advantage of both the old and new to create a seamlessly integrated marketing plan? Do you for example take full advantage of press releases to both build good back links to your site and, stimulate interest in whatever you’re doing?

Most small businesses don’t. If I tell a client that they need to send out a press release at least twice a month, they find it difficult. They don’t think outside the box when it comes to subject matter. For example, if you have a ‘special offer’ why not send out a press release detailing what it is and donating a portion of the proceeds to a local charity?

This is newsworthy and it promotes the business as one that cares about and gives back to the local community. That is worth at least two press releases, one to announce the offer and one to give the results.

Every month at least, there must be a news item about your industry or local market, that’s the time you send out a Press release giving your opinion and any action you may or may not take in relation to the news.

On a more personal note, what’s happening in the lives of you or your workforce? Is someone reaching a milestone birthday, winning a race, taking part in an event, lost weight, had a baby, recovered from an illness, won a competition, leaving, being promoted, being arrested, come on guys, something must be happening!

Any and all of these can be approached as an opportunity to send out a press release. People need to see your business name around 7-8 times before they begin to recognize it and have some trust, seeing your name on news sites or being able to read those news stories on your site adds trust.

It goes without saying, or at least it should that whatever you’re doing offline should be promoted online and vise versa. Use your social media to announce offline events and items of interest. Ask people to comment on your events, ask for their help in promoting it and get them involved. Then send out a press release and or do a short advertising campaign to let everyone know that not only are you doing the event you’re involving your online community too.

Take photos and post them on your site, social media profiles, turn them into slide shows and post this on line, turn them into videos and either narrate them or have music in the background or both, post this online, on you site, social media, send out a press release. Just get the word out!

Take advantage of digital connectedness to connect with more people, you’ll build your brand and your profits.

When it comes to promoting you online presence offline, the best way and one of the most useful to you is to have cards printed with the places people can leave a review. The card should contain your website, business email and phone number, along with the most popular review site profiles you have.

What’s that you say – you don’t have any profiles set up on Google Local Plus, Yelp, Yahoo Local, Bing Local, Foursquare or Facebook? Then stop reading this and get out there and do it! Then send out a press release telling everyone where they can post and read reviews.

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Posted in Marketing On Line
Re-Generating Local Economies

Small businesses today need to be marketing their local business on-line, on social media sites as well as with internet marketing. Unless they do, more and more will suffer.
If you have an idea you'd like to share that may help local economies survive and thrive, please feel free to post.